DeLeón Tequila - #TheNextLevel

DeLeón Tequila was founded and created by Brent Hocking in 2008, and was first introduced to the U.S. market on Cinco de Mayo, 2009. DeLeón Tequila does not use any of the four allowable chemicals permitted by the CRT (Consejo Regulador Del Tequila). In 2014, Sean Combs bought DeLeón Tequila in partnership with Diageo, with whom he had worked with on growing Cîroc. Following the purchase Diageo and Sean Combs each own 50% of DeLeón Tequila.